Creative that connects. Media that moves.

Automotive advertising with sharper creative and smarter media.

Big Ad Machine builds radio, video, digital, and full-funnel campaigns for dealerships that need a business partner — not another vendor.

Show me what BAM would do See the work

Fast when it counts

Concept to on-air inside the month you are actually trying to move.

Made, not assembled

Original scripts, original production. Nothing pulled off a template shelf.

Dealer focused

Built for owners, GMs, marketing directors, and dealer groups.

Partner, not vendor

Senior people on the account. The same ones who pitched it.

The problem

Most dealership advertising is loud.
Very little of it is memorable.

Every dealer has inventory. Every dealer has a payment. Every dealer has a trade offer. The difference is whether the market remembers who said it.

BAM sharpens the message before the media dollars move.

The BAM difference

The media plan cannot save weak creative. The creative cannot save bad placement.

BAM connects the offer, the message, the market, and the media before the campaign goes live. That is where sharper dealership advertising starts.

Creative first.· Media smarter.· Results cleaner.

The machine

Built for the way
dealerships actually sell.

Creative, media, strategy, and execution cannot operate in separate lanes. BAM connects the message, the market, and the media so campaigns get noticed, remembered, and launched faster.

01

Creative

Campaign concepts, radio, TV, CTV, digital video, display, scripts, offers, and brand voice.

02

Media

Broadcast, streaming, OTT/CTV, OLV, display, digital targeting, traditional media, and campaign placement.

03

Strategy

Offer positioning, inventory focus, market pressure, competitive timing, audience planning, and dealership differentiation.

04

Execution

Production, trafficking, reporting, optimization, vendor coordination, and campaign management.

One agency. Full capability. Automotive-native.

The work

Play it. Then play what
your competition is running.

Radio, TV, CTV, digital video, display, and full-funnel media. Built to get attention, carry the offer, and make the dealership memorable. Hit play and judge it yourself.

Radio · Demo reel · 1:22

Automotive radio that does not become background noise.

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Digital / Display

Display that looks like somebody actually cared.

See the artwork

Real stores. Real campaigns. Real markets.

Who we work with

Built for the people
carrying the number.

Owners, GMs, marketing directors, and dealer groups all feel the pressure differently. The objective is the same: move inventory, create demand, protect the brand, and make the media dollars work harder.

01

Owners

Big-picture strategy, market position, brand consistency, and accountability.

02

General Managers

Monthly pressure, inventory focus, offer clarity, traffic, and sales momentum.

03

Marketing Directors

Creative direction, media coordination, campaign execution, reporting, and vendor management.

04

Dealer Groups

Scalable creative, market-specific strategy, consistent execution, and smarter media planning.

Different roles. Same pressure. BAM knows the business.

Show me what BAM would do

Built from experience

Experience matters when
the month is moving.

BAM brings decades of automotive advertising experience to the work — from creative strategy and radio production to video, digital, media coordination, and full campaign execution. We know how dealership advertising works when the calendar is short and the pressure is real.

Rowe Jones

Founder

I started BAM to give dealers creative that matches how different their stores actually are — and to work as a partner, not a vendor.

He was in his first commercial at eleven. His grandfather was a television pioneer, so the business was in the house long before it was a career.

Writer, producer, on-camera talent, voice-over artist. His work has run for hundreds of dealerships across the country, lifting sales and building brands the market can actually name.

Outside automotive he has made campaigns for Ron Jon Surf Shop, NASCAR and VH-1. He was also influential in the marketing of findwhat.com — the first pay-for-placement search engine, started by his brother, which reached a billion-dollar market cap on NASDAQ.

He leads a team that knows how to advertise dealerships and is genuinely interested in the business.

Car people.

Downtime is a mountain bike, his wife of 27 years, and two Basenjis in Orlando.

30+ Years

Automotive advertising experience across changing markets, media channels, and dealership realities.

10,000+ Spots

Radio and TV creative produced with the speed, clarity, and pressure dealerships require.

Full-funnel Thinking

Creative, media, and message strategy built to support awareness, traffic, leads, and showroom action.

Automotive-
native DNA

We understand offers, inventory, gross, traffic, timing, and the pressure of the month.

Pretty creative is not enough. Efficient media is not enough. The work has to move the market.

— Rowe Jones, Founder

Insights

Thinking for dealers who want
better advertising.

BAM does not believe in generic media plans, recycled creative, or vendor decks dressed up as strategy. These are the ideas behind sharper dealership advertising.

Radio creative